“Strategic Sales and Marketing were absolutely pivotal in successfully selling through Sol Hollywood during The Pandemic. Their tenacity, creativity and resilience resulted at a winning sales campaign during unprecedented times. Thank you to the entire team for all the hard work!”
Alex Henderson
Senior Vice President, Co-Investment
Grosvenor Americas
“We worked on many successful communities with Strategic and found that their depth of knowledge and experience in New Home sales is unrivaled amongst its peers in Southern California.”
Brad Perozzi
President
Intracorp Homes Southern California
“The Strategic team has worked seamlessly with a multitude of construction, advertising, lending, design studio and executive teams to make Lago los Serranos a victory. Janis and her team’s ability to stay nimble and change quickly with the market is outstanding. Their creative negotiation strategies proved hugely valuable, and their dedication to the success of the community is evident in everything they do.
As with any new home community, there were obstacles on this project and the Strategic team was steadfast in finding solutions and always making sure JTECC came out on top. Our team has found working with Strategic a great partnership and would recommend their services to colleagues.”
Patrick Chen
President
JTECC Homes
“We engaged the Strategic team in 2021 to help refine improve Habitat for Humanity, Orange County’s outreach to find qualified families for our homes. Their team took a look at what we had been doing and analyzed those results. They provided insight and graphical data on what was working and where we could improve. Within weeks, we saw better engagement, not just in the quantity of potential buyers but the quality of those seeking affordable housing. Strategic helped with our direct marketing, social media, site signage and website content, in order to increase customer interaction. They provided creative ideas and worked within our budget to accomplish our goals. We are grateful for their contribution and consider Strategic a valuable resource for future needs.”
Paula Garcia-Arsenault
Vice President
Community and Home Buyer Services | Habitat for Humanity of Orange County
“Engaging your group was one of the best decisions we made in the entire development process for Newport Palisades. Although our first phase was designed and completed, your collaboration on the marketing and finishes of final three phases in addition to the coordination of the buyer upgrades helped sell out our remaining 25 homes in one year while increasing the average price 28%. Strategizing all aspects of the marketing and sales were added benefits of the expertise your team brought to work every day. We were and still are forever grateful.”
Ernie Gallardo
Vice President
Meadows Asset Management, LLC.
“We hired the Strategic team for their expertise in both front line sales and marketing for Pacific Shores in Huntington Beach. Nationwide the market was low with an unprecedented drop in sales volume and mortgage defaults on the rise. Their team was tasked with a challenging community with price points ranging from $600-1 Million. The Strategic team implemented several techniques to stimulate the sales program, increase broker referrals and closed out all 201 homes by the end of 2014. Since that time, we have remained colleagues for general market discussions and any future opportunities to work together would be welcomed. “
Tad Springer
Henley Investments
“I must say that on every level the Strategic team exceeded my expectations. They are not simply a group that reacts to their clients’ requests; I found that every member of their team was very proactive with creative solutions. They came to me with not only great ideas, but effective ways to implement their ideas. Every step of the way the Strategic team worked hard to ensure the success of our community.”
Vincent J. Barbato
Principal
Family Development Homes
“The Strategic team were given a very challenging and unconventional assignment and exceeded our expectations. They were able to outperform our ambitious sales targets, formulate cost saving strategies and maintain excellent home buyer relations. They are a fantastic turn-key solution and will be our first call on the next project.”
Spencer Rinker
President
AHV Communities
“When hired at Solair, the Strategic team worked tirelessly to turn the sales pace around and re-establish the community within the sub-market as “the place to be.” They took an active role in each sales event and there was an immediate increase in positive media. The Strategic team did an excellent job of broker outreach and their reporting information was accurate and informative.”
Thomas D. Carlson
Vice President
Geoffrey H. Edmunds and Associates
“The team at Strategic Sales and Marketing worked with us on the sales program at The Plaza Irvine (202 condominiums in two towers) and the third tower, 3000 the Plaza (105 condominiums). We worked closely together from community inception, selling through a market surge, the market slow down and eventual halt. What I can confidently tell anyone is that Janis leads her team through every market shift. She was fully present and engaged from start to the last closing. Every step of the way the Strategic team worked tirelessly to ensure the success of the community.
More importantly, they were “problem solvers”, not “problem makers”. They quickly responded to each challenge. Strategic holds a record in my building career for selling and closing a home within the same day!
Any builder or developer would be fortunate to have Strategic work with them on the success of their project, we certainly were.”
Geoffrey Edmunds
Geoffrey H. Edmunds and Associates
“Strategic worked with us on two projects, The Dalton, 55 units in Pasadena and The Burbank Collection, 118 units in Downtown Burbank. . In 2009, one of the most difficult housing markets in decades, they sold 46 homes in 9 months at Burbank and sold out the Dalton within 14 months during the same selling period. Their team built a seamless partnership with our company to aid us in meeting our goals, while also creating a positive buying experience for our homeowners.”
Robert Champion
President
Champion Real Estate Company
“The Strategic Team worked with us on the lease up of our 300 condos in Ontario Town Square. In less than 10 months the community was 90% leased up. They worked well with our team to create a seamless partnership; they proved to be creative problem solvers and quick to respond.”
Lon J. Snyder
Asset Manager
J.H. Snyder Company
“We selected Strategic Sales and Marketing to market and sell our 185 unit community, City Place, in Santa Ana. Their advice and expertise in both our sales and our marketing program has been extremely valuable. There has always been great communication and they do what it takes to get the job done. Each goal or milestone that is set, they strive to meet or exceed it. I would recommend Strategic Sales and Marketing to any developer wanting experience, professionalism and success on their future projects.”
William Hammerstein
Vice President
MainStreet Concourse, LLC
“We at National CORE were fortunate to be introduced to Strategic Sales and Marketing early in our project’s conception. SSM worked with us on our Collett Crossings community in the La Sierra area of Riverside, which offered market rate and affordable for-sale homes. In less than 8 months they sold out the community with only one furnished model out of 4 plans. Also, our model opened 5 months after the start of the sales program.
SSM knows how to create a terrific customer experience by illustrating for each buyer the future promises their new home would offer. Their entire team worked well with our construction team and our marketing team to create a winning partnership. They always had a creative way to solve problems and were responsive to issues that arose during development.
Our expectations were exceeded in eventual sales prices, which were 5.9% higher than our original proforma. Throughout the life of the project the SSM team worked hard to ensure the success of the Collett Crossings community. It was a pleasure for me to work with Janis, Wendy and Valerie on the project!”
Tony Mize
Vice President
National Community Renaissance
“National CORE selected Strategic Sales and Marketing to provide marketing consulting and sales brokerage services for our community in Riverside, Collett Crossings. Since this is our first new construction “for-sale” project, I can confidently say that retaining the services of the Strategic team was valuable in more ways than one. They were instrumental in assisting with everything from the pre-sale marketing campaign, coordinated details on the model upgrades, staging and photography, floor plan virtual tours, and all the market research for pricing of the homes.
Their advice and expertise in both our sales and our marketing program has been extremely valuable. Our access to the to the sales team has been seamless and they provide comprehensive reporting. Each goal that is set, they strive to meet or exceed it. They were able to sell out the community to qualified buyers at pricing recommendations well above our goals and with a lower than budgeted marketing plan.
Recommending Strategic Sales and Marketing to any developer or builder is an easy decision since they provide a full-service experience. ”
Ashley Wright
Senior Vice President
National Community Renaissance