Through decades of experience, the team at Strategic Sales and Marketing has the knowledge and skills to create a winning sales and marketing program for each unique community. The first step is to address the specific goals for each project, and then leverage our vast expertise to deliver the results our clients are looking for. Whether an out of the dirt, new build or a faltering community, we have the background to lead or pivot any project to sold out. We have real time insight into market shifts and trends; plus, we know what works (and what won’t). This is the essential point of difference that ensures success. Our collective team works closely with yours to create a seamless partnership…just check out what some of Our Fans have to say.
Strategic is based in Southern California, yet closely linked with most major real estate markets, consulting throughout the nation.
Janis K. Randazzo | President & Founder
Janis founded Strategic Sales and Marketing in March of 2009 and utilizes her 30+ years of industry experience as she oversees company growth and financial operations. Recognized for her innovative thinking and proactive approach to operations, team building, marketing and sales expertise, we sometimes refer to her as the “Google of New Home Sales.” Through her career, Janis held the position of President for The Ryness Company and Senior Vice President for Prudential New Homes. She has a background in operations and loan origination from her initial career working in the mortgage business. She transitioned into a decade of front-line sales of new homes for industry leaders such as KB Home, D.R. Horton and California Pacific Homes.
Licensed in California (01102869) for nearly 40 Years, Janis is well versed in brokerage law. She is an active member of the Building Industry Association and the Greater Sales and Marketing Council. She is a Certified Public Speaker by the NAHB and has taught the NAHB Certified Sales Professional (CSP) course. Janis volunteers her time to speak on various educational platforms such as the International Builder Show (IBS), the Pacific Coast Builder Conference (PCBC) and the Asian Real Estate Association of America (AREAA). She has received numerous awards for her building industry contributions including, The Major Achievement in Marketing Excellence (MAME) Sales Manager of the Year and is a two-time recipient of the NAHB Silver award for Sales Manager of the Year. Locally, Janis has received the MAME President’s Award and was recently named Marketing Professional of the Year in 2024.
When not working hard, Janis resides in North Tustin with her husband, Troy, and their children, Ava and Jack, plus their Goldendoodle, Iris. Together they enjoy International travel, snowboarding, skiing, golf, and horseback riding.
Bevin Curtis | Executive Vice President
Originally part of the Strategic Sales and Marketing dating back to 2010, Bevin rejoins our team in an expanded capacity as EVP. Bevin is naturally gifted as a leader and business strategist. Her role includes working closely with the entire management team and clients in the planning and execution of each community.
Her diverse background provides clients with a vast wealth of knowledge, with her most recent role at Focus360 working with builders nationwide on their digital assets and strategies. Previously, Bevin worked with such sales leaders as Shore Consulting & Sales Training, The Marketing Directors, Inc. (New York) and The Ryness Company Western Region. Her background spans all product types from luxury high-rise condominiums to single-family infill developments. Bevin works closely with Strategics’ clients to ensure that their communities are properly positioned within their respective marketplaces and keeps them informed of current market trends. Her market insights assist our clients in formulating product development concepts and creating marketing strategies. Her sales and marketing background provides a unique perspective when overseeing creative advertising and promotional campaigns.
She completed her undergraduate studies at Northwestern University with a degree in Communications. She is an active member of the Building Industry Association and holds a California Brokers License (01858866) in addition to being a Certified Distressed Property Expert. In 2014, Bevin was honored with the NAHB Silver Award for Sales Manager of the Year. Sales teams under her direction have won several regional and national sales awards. An accomplished salesperson herself, she has consistently exceeded sales goals at every organization she’s represented.
Bevin resides in Murrieta with her two sons and husband, Jim, a middle school social studies teacher and former assistant principal. Their older son is currently enrolled in college studying engineering.
Rebecca Travel-Szemes | Director of Sales
Rebecca has a diverse background in sales, winning multiple awards for excellence both Nationally and for Southern California. Since 2017, her role for Strategic is focused on sales direction for various clients including, Intracorp Homes and Bonanni Development. She has successfully lead teams selling out communities with an emphasis on selling months in advance to home deliveries.
A lifelong learner, Rebecca is a licensed broker in California (01466366), a Certified New Home Marketing Professional and a Certified Sales Professional through the National Association of Home Builders. She is also a graduate of the Jeff Shore 4:2 sales training.
She started her career in home building at a young age; her father was a custom homebuilder and she worked alongside him running his office. In 2004, she joined The Ryness Company and was quickly recognized as a sales dynamo; selling out communities through every market cycle. Her product knowledge spans high-rise towers, infill attached homes, detached subdivisions and luxury residential. Rebecca’s construction knowledge and superior sales skills provide the right leadership for each team.
In 2019, Rebecca was honored as the GSMC SoCal Awards (MAME) Salesperson of the Year and is 2023 she was honored with the NAHB Silver Award for Sales Team of the Year under her leadership. In addition, Rebecca was instrumental in coaching the 2021 Rookie of the Year for The Nationals (Manny Bravo) , an award she personally won in 2005.
Rebecca lives in Anaheim Hills with her husband Craig and Frenchie, Bootsie.
