Residential Marketing Solutions

Sustainable & Smart Home Features Buyers Want in 2025

Sustainable & Smart Home Features Buyers Want in 2025

As environmental awareness and technology continue to shape the housing market, homebuyers in 2025 are prioritizing features that make their homes both sustainable and intelligent. Today’s buyers are not just seeking style and comfort, they are looking for efficiency, convenience, and long-term value.

Energy Efficiency as a Standard

Energy efficiency is no longer considered a luxury; it’s a baseline expectation. Buyers are increasingly drawn to homes equipped with high-performance insulation, low-emissivity windows, and EnergyStar-rated appliances. Solar panels are also becoming more common, often paired with battery storage systems that allow homeowners to manage energy use during peak hours or outages. These upgrades reduce monthly utility costs and appeal to environmentally conscious buyers who value long-term savings.

Smart Home Integration

From lighting to security, automation continues to enhance how we live. In 2025, integrated smart systems are among the most requested features. Homebuyers want voice-controlled lighting, app-based thermostats, and connected appliances that learn user preferences. Smart water monitoring and leak detection are also gaining traction, helping prevent costly damage while conserving resources. As technology becomes more intuitive, the demand for seamless, user-friendly control across all devices continues to rise.

Sustainable Materials and Healthy Living

Beyond energy efficiency, many buyers are paying attention to the materials used in construction and design. Sustainable options like bamboo flooring, recycled glass countertops, and low-VOC paints are quickly becoming industry standards. These materials not only reduce a home’s carbon footprint but also improve indoor air quality, a growing priority for families looking to create healthier living environments.

Natural lighting and ventilation are equally important. Homes designed to maximize daylight and airflow can reduce reliance on artificial lighting and HVAC systems, lowering energy use and creating a more balanced indoor climate. These architectural choices align with modern preferences for open, airy spaces that connect occupants to the outdoors.

Water Conservation and Outdoor Living

Water-saving features are expected to see continued growth in 2025. Smart irrigation systems that adjust automatically based on weather data and drought-tolerant landscaping are becoming essential for homeowners in regions facing water restrictions. Buyers also value outdoor living spaces that are both functional and sustainable with features such as decks made from composite materials, native plant gardens, and shaded seating areas designed to minimize heat absorption.

The Value of Future-Ready Homes

A home equipped with sustainable and smart features offers more than comfort, it represents security for the future. As energy prices rise, properties designed with efficiency and adaptability in mind will retain higher market value. For sellers, investing in these upgrades can attract a broader pool of buyers and shorten time on the market.

Strategic Sales and Marketing provides professional real estate sales and marketing services to help agents, developers, and property owners showcase the features buyers care about most. Our team understands how to position modern homes for today’s evolving market.
Contact us to learn how we can help you reach the right audience and highlight what makes your listings stand out.

 

How New Legislation Is Unlocking Housing Development in Southern California

How New Legislation Is Unlocking Housing Development in Southern California

With a population nearing 40 million, California faces an ongoing challenge – balancing rapid growth with limited housing supply. Southern California, in particular, has struggled with high costs, limited inventory, and regulatory hurdles. In response, new state legislation is paving the way for more efficient housing development. Recent bills such as AB 130 and SB 79 are designed to cut through the red tape, speed up approvals, and encourage infill development, offering new hope for communities across the region.

Understanding the Current Situation

California’s housing shortage has been driven by a combination of strict zoning laws, long environmental review processes, and rising construction costs. In Southern California, these pressures are especially true as population density and demand outpaces supply. Developers and cities alike have long pointed to California Environmental Quality Act (CEQA) requirements as a major bottleneck for infill housing projects.

In recent years, the state legislature has prioritized addressing these challenges by introducing reforms aimed at unlocking housing production while balancing environmental concerns.

AB 130 – Streamlining CEQA for Infill Housing

Assembly Bill 130 introduces targeted exemptions from CEQA for qualified infill housing projects. Under the new law, developments that meet certain density and zoning requirements, and that are located near existing infrastructure or transit, may avoid lengthy and expensive CEQA reviews.

The goal is simple: accelerate housing in areas where infrastructure already exists, rather than pushing development into open space or environmentally sensitive land. By reducing delays and litigation risk, AB 130 makes it easier for developers to move projects forward and for cities to meet their housing goals.

SB 79 – Supporting Affordable Housing and Redevelopment

Senate Bill 79 complements these efforts by enabling local governments to use expanded tax-increment financing tools to support affordable housing and infrastructure. By reviving aspects of the state’s former redevelopment agencies, SB 79 provides cities with more flexibility to finance housing near transit corridors and job centers.

This funding mechanism is particularly important in Southern California, where high land costs often make affordable housing projects financially difficult. With SB 79 in place, cities can capture a portion of new property tax revenue generated by development and reinvest it into affordable housing, infrastructure upgrades, and community improvements.

Moving Forward

AB 130 and SB 79 mark a significant step toward addressing California’s housing shortage. They streamline the approval process, reduce costs, and equip local governments with financial tools to support housing where it’s needed most. Other recent measures, such as accessory dwelling unit (ADU) expansions and density bonus laws, further contribute to a broader legislative strategy aimed at increasing housing supply.

While these laws don’t solve every challenge facing the Southern California housing market, they do represent meaningful progress. Developers, local governments, and residents now have a clearer path toward creating the types of housing communities need.

Opportunities Ahead

Despite the challenges of high costs and tight inventory, new legislation is creating real opportunities for growth and innovation in Southern California’s housing market. By staying informed about policy changes, exploring development options, and working with experienced professionals, both investors and homeowners can benefit from the evolving real estate landscape.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.

 

New Data Shows That New Homes Are More Affordable Than Used Ones

New Data Shows That New Homes Are More Affordable Than Used Ones

For decades, new homes were typically sold at a premium, sometimes up to 20% or more over resale properties. But that trend has reversed. Based on recent reports, the price premium for new construction homes over existing homes has fallen to an all-time low nationwide. In California, the shift is even more dramatic. Buyers can now save nearly $194,000 by choosing new construction over existing homes.

What the Numbers Mean for Southern California

The affordability advantage of new builds is most pronounced in western states. In markets like San Diego, new homes cost less per square foot – $552 versus $609 for older homes – largely due to location and builder pricing strategies. Similarly, Realtor.com data shows new home listings are stable, while existing‐home prices continue climbing.

Beyond Price

There’s much more to new homes than a lower number on the price sheet:

  • Lower insurance premiums
    New homes benefit from modern building codes and resilient materials, making them significantly cheaper to insure. One study found California buyers can save over $900 annually on insurance for new versus existing homes.
  • Reduced maintenance costs
    With fresh infrastructure and fewer immediate repairs, new homes cut down on upkeep expenses. Buyers avoid costly replacements tied to aging systems and structural wear.
  • Enhanced energy efficiency
    Up-to-date construction standards, better insulation, high-efficiency HVAC systems, and smart controls make new homes far more efficient, translating into lower utility bills.
  • Attractive builder concessions
    Builders are actively encouraging purchases with interest rate buydowns, design credits, or closing-cost assistance. These perks further shrink the overall cost gap between new and resale options.

Why This Matters Now

Buying new can offer relief to high home payments and prices. As mortgage rates soften and affordability remains a challenge, new homes emerge as not just competitive, but compelling alternatives.

Planning Tips for Buyers

  • Compare recent sales and list prices of both new and existing homes, especially per square foot.
  • Factor in insurance, maintenance, energy, and incentives to estimate true cost of ownership.
  • Work with agents familiar with new-home developments in your preferred zone.

In Summary

August 2025 marks a turning point in the housing market. For the first time, new homes are more affordable than used ones. Combine lower purchase prices with savings in insurance, maintenance, energy, and builder perks, and the case for new homes becomes compelling. If you’re exploring options, now is the time to consider new construction.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.

 

 

How Social Media Affects Home Buying – Understanding the Influences on Buyers

How Social Media Affects Home Buying – Understanding the Influences on Buyers

The home buying journey has evolved in recent years. Today, social media plays a pivotal role in shaping how potential buyers discover and evaluate new homes. While traditional real estate platforms remain important, social media has emerged as a powerful tool during the early stages of the buyer journey. This is especially true during the discovery and decision-making phases. Recent research found that 44% of younger homebuyers contemplate buying a property based on social media reviews and rankings. Even Baby Boomers are searching and researching properties online. Approximately 85% of Boomers used the Internet to search for properties, with up to 73% doing so frequently.

The Shift to Digital-First Behavior

According to a recent study by the National Association of Realtors, 100% of homebuyers used the internet at some point during their home search process. This is a significant jump from just 51% in 2010. Social media platforms including Facebook, Instagram, YouTube, and TikTok have become central to how prospective homeowners find listings, compare communities, and visualize their future homes. Builders and agents are using these platforms to share photo galleries, live video tours, and behind-the-scenes content to help generate interest and engagement.

Why Social Media Works

There are several reasons why social media advertising is effective for real estate.

  • Targeted Reach
    Social platforms offer precise targeting based on location, income, interests, and life events, allowing campaigns to reach qualified buyers more efficiently.
  • Visual Impact
    Real estate is inherently visual. High-quality photos, virtual tours, and video content allow buyers to connect emotionally with a property.
  • Engagement
    Social media encourages interaction. Likes, shares, and comments increase visibility organically and foster trust.
  • Affordability and Flexibility
    Compared to traditional media, social media campaigns are more cost-effective and can be adjusted in real-time. Even small budgets (as low as $5/day) can deliver measurable results.
  • Mobile-Friendly Convenience
    Most buyers browse social media from their mobile devices, which means they can easily view and respond to listings while on the go.

Where Builders Can Improve

Despite these benefits, many builders still rely on limited online marketing like websites, onsite signage, and MLS listings. This leaves a gap in visibility during the earliest phase of the buyer journey. A strong social media strategy, paired with tools like Google Ads, paid email marketing, and CRM systems, can bridge this gap and drive higher quality leads before a property’s grand opening.

The Bottom Line

As buyer behavior continues to shift online, a modern marketing approach that includes social media is essential. Builders and agents who adapt will not only increase their visibility but will also position themselves as trusted brands early in the homebuyer’s decision-making process.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.

How Home Ownership Affects Children

How Home Ownership Affects Children

When families consider buying a home, the focus is typically on the financial benefits and investment potential. But homeownership also plays a meaningful role in the well-being of children. Studies show that children raised in owner-occupied homes experience greater stability, better educational outcomes, and stronger community connections.

Stability and Routine

One of the biggest benefits of homeownership for children is stability. Renting a home can come with frequent moves, school and extracurricular activity changes, and disruptions in routines. When families own their home, they’re more likely to stay in one place longer. This consistency gives children the opportunity to form lasting friendships, develop strong relationships with teachers, and participate in extracurricular activities on a consistent basis.

A stable environment can also help children feel more secure. Knowing they’ll come home to the same place every day provides a sense of comfort and predictability, which can contribute to a child’s emotional development.

Academic Performance

The stability and support that homeownership offers can lead to improved focus and school engagement. With fewer moves, children are less likely to fall behind or experience gaps in their learning. A consistent home environment can also encourage better homework habits and increased communication between parents and schools.

Parents who own their homes are more likely to invest time in their neighborhood schools and take an active role in their child’s education. This can have a direct impact on a child’s overall success in school.

Community and Belonging

Children benefit when their families are connected to neighbors and community organizations. Staying long-term in one area allows families to build relationships and feel a stronger sense of belonging. For children, growing up in a tight-knit community can increase confidence and provide a valuable support network.

Healthy Living Environment

When families own their homes, they have more control over the quality of their living environment. Homeowners can make improvements, maintain safety, and create a space that reflects their family’s individual style and needs. This is especially important for children, whose development is influenced by their surroundings.

A Foundation for the Future

In addition to the immediate benefits, homeownership can shape how children view responsibility and financial planning. Watching their parents pay a mortgage and care for a home can instill important life lessons about independence and long-term planning. For many children, this exposure becomes a foundation for their own future financial decisions.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.

What is the Difference Between a Buyer’s Agent and a Seller’s Agent? 

What is the Difference Between a Buyer’s Agent and a Seller’s Agent? 

Navigating the real estate world can feel overwhelming, especially if you’re new to buying or selling a home. It’s important to understand the roles of the professionals that help you throughout the process. While most people understand the roles of a mortgage broker or loan officer, it can be a little harder to discern the difference between the buyer’s and seller’s agents. Both are licensed real estate professionals but their roles and responsibilities differ depending on who they represent.

Choosing An Agent

Whether you’re buying or selling a home, it’s important to work with an agent you can trust. The agent you choose should have plenty of experience and understand your local market. It’s also important to find an agent that’s easy to communicate with.  Agent’s play a crucial role in making transactions smooth and successful. A good agent will make sure their client is well represented throughout the process.

Buyer’s Agent

The goal of the buyer’s agent is to advocate for the homebuyer’s best interests throughout the buying process. Before hiring a buyer’s agent, you will be asked to sign a Buyer Agent Compensation Agreement or BRBC form, which is required by the California Association of Realtors.  This agreement essentially “hires” the agent for an agreed upon fee to help them find and purchase a home.  Once hired, the buyer’s agent curates a list of properties based on the homebuyer’s preferences including budget, location, and space requirements. Once the homebuyer decides on a property, the buyer’s agent prepares the offer with the terms specified by the buyer. They help negotiate with the seller or seller’s agent to get the best price and terms possible for the homebuyer.

The buyer’s agent assists with all parts of the buying process from negotiating with the seller’s agent to ensuring the buyer accurately completes and understands all paperwork.

Seller’s Agent

A seller’s agent, sometimes called a listing agent, helps the seller market their property, attract buyers, and secure the best terms of sale. The seller’s agent helps a seller determine the best asking price by providing a Comparative Market Analysis of the local area’s recent sales.  Pricing a home correctly is vital to attract local buyers while maximizing profit for the seller. The seller’s agent assists with marketing the property and provides advice on staging and best practices for online listings and open houses. They make sure the property gets as much exposure as possible.

The seller’s agent helps screen potential buyers to ensure they are financially capable of purchasing the property. They negotiate terms with the buyer’s agent, and oversee the paperwork and deadlines to ensure a smooth closing process.

Is It Possible for One Agent To Do Both?

While it is possible for one agent to act as both the buyer’s and seller’s agent, this isn’t always beneficial for all parties. A dual agent must remain neutral, making it difficult to properly advocate on either party’s behalf. This can lead to less than favorable results for both the buyer and the seller.

Referring Agent

In a new home purchase, a buyer’s agent will act as a referring agent.  They will help buyers to locate properties that may work with their budget and their desired wish list, some resale and possibly new homes.  When a buyer purchases a new home, the agent that helped them find it may receive a referral fee to offset from the builder/seller that is credited toward the agreed compensation signed within the Buyer Agent Compensation Agreement or BRBC.

A referring agent is not a party to the sales transaction, nor do they have any requirements tied to Real Estate Agency.  The new home sales representative plays that role in the purchase transaction.  This is due to the specialized forms and disclosures that come with a new home rather than a used, resale home.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.

 

Mortgage Rates Reach Lowest Level in Over a Year, Offering New Opportunities for Homebuyers

Mortgage Rates Reach Lowest Level in Over a Year, Offering New Opportunities for Homebuyers

In August 2024, mortgage rates hit their lowest level in over a year. According to Freddie Mac, the current rate for a 30-year fixed mortgage has had a significant drop from nearly 8% last year. This decline presents a promising opportunity for potential homebuyers and sellers.

Falling Mortgage Rates Boost Affordability and Market Activity

Currently, the 30-year fixed-rate mortgage hovers around 6.5 percent, with rates expected to continue to decline in coming months as inflation decelerates and we enter into the election. For buyers, reduced mortgage rates could mean lower monthly payments and increased purchasing power, making owning a home more attainable. Some Sellers are offering 2/1 temporary interest rate buydowns, which drop the start rate to 4.5% the first year, which provides amazing savings for homebuyers.  Sellers could benefit from heightened market activity as lower rates attract more buyers, leading to quicker sales and competitive offers.

Recent data highlights a resurgence of interest in the housing market, particularly in Los Angeles and Orange County. Over the past few weeks, there has been a noticeable increase in foot traffic at weekend new home sales offices and open houses. Lenders are also seeing a rise in clients reconnecting to explore financing options.

HPSI Data Confirms Increased Consumer Confidence in Real Estate

The latest data from the Fannie Mae Home Purchase Sentiment Index (HPSI) reveals a positive shift in consumer confidence within the real estate market. In June 2024, the HPSI rose by 3.2 points, reaching a score of 72.6. This increase represents a modest but notable resurgence of optimism among consumers about both buying and selling homes. 19% of respondents now view the current market as a favorable time to purchase a house, while a substantial 66% believe it is an advantageous time to sell.

Sales Surge and Inventory Expansion

The MLS reported a 3.9% increase in the number of homes sold from June to July 2024. This rise in sales activity, combined with a 10.5% increase in inventory, suggests a more dynamic market environment. Despite these positive trends, the average days on market has extended to around 40 days, indicating that while buyers are active, the process of securing a home may still involve a longer timeline.

For prospective homebuyers, the current mortgage rate presents a compelling incentive to act. With rates at their lowest in over a year, buyers can secure more favorable financing terms and make their home purchase more affordable. Additionally, the increase in inventory offers a broader selection of properties to choose from, further enhancing opportunities in the market.

As the real estate landscape continues to evolve, staying informed about these developments can help buyers make strategic decisions. The combination of lower mortgage rates and increased market activity may set the stage for a rewarding homebuying experience in the months ahead.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.

 

2024 Changes to California’s Home Insurance Market

2024 Changes to California’s Home Insurance Market

With nearly 40 million residents and a homeownership rate of 55.8%, California boasts one of the largest and most dynamic real estate markets in the United States. However, recent shifts in the home insurance landscape have raised concerns among current and prospective homeowners. Despite these changes, there are still reasons to be optimistic about purchasing a home in California.

Understanding the Current Situation

Over the past year, several major insurers announced limitations on new homeowners’ policies, citing factors including wildfire risk, rising construction costs, and reinsurance premiums. These changes have left many homeowners wondering about the availability and affordability of insurance coverage.

2022
Allstate and State Farm Insurance pause writing new homeowners’ policies in response to increasing costs.

2023
Farmers Insurance and Safeco announce limitations on new policies, while the USAA tightens wildfire and safety standards.

2024
The Hartford, American National, and State Farm announce non-renewals or policy cancellations, reflecting ongoing challenges in the market.

Moving Forward

The recent news of major insurers limiting or pausing the writing of new home insurance policies can understandably create anxiety for homeowners across the state. However, there are safeguards in place to protect certain homeowners from policy non-renewals. For example, the California Department of Insurance ensures that if residents live in a wildfire-prone area, their insurer cannot issue a cancellation or nonrenewal for one year following a governor-declared state of emergency. Homeowners can check their eligibility on the California Department of Insurance website.

While homeowners’ insurance changes raise concerns, it’s important to recognize they also present opportunities for innovation and resilience. Initiatives aim to stabilize the market and ensure access to affordable coverage for all. Additionally, new players may enter the market, offering innovative solutions to address evolving risks and the needs of consumers.

Despite the challenges facing California’s home insurance market, it’s still a great time to buy a home. By staying informed about market developments, exploring alternative coverage options, and working with knowledgeable insurance professionals, homeowners can protect their investment and enjoy the many benefits of homeownership in California.

Finding Coverage

New homeowners in California can still find coverage through respected insurers. In fact, over one hundred insurers are actively writing home insurance policies across the state. Allstate announced this year that they may start writing new homeowners’ policies again if the California Department of Insurance approves rule changes like allowing the use of computer programs to estimate future risks when seeking price increases. By taking proactive steps to evaluate needs, prioritize preferences, and gather quotes, California homeowners can navigate the insurance market with confidence and secure the coverage they need.

When seeking coverage, homeowners should evaluate their needs and priorities. Understanding the amount of coverage required based on location-specific risks and assessing personal belongings are crucial steps in determining the appropriate policy type and coverage level.

Making a list of priorities, like affordability or specialty coverage, can help new homeowners narrow down their choices. Once priorities are established, gathering and comparing quotes from multiple insurers can provide insight into costs and coverage options.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.

2024 Home Design Trends

2024 Home Design Trends

In 2024, home design trends are poised to redefine living spaces through modern innovation and timeless elegance. As the world continues to evolve, so do the preferences of homeowners seeking to create a space that reflects their unique personalities and lifestyles. This year, expect to see a blend of functionality and aesthetic appeal, with an emphasis on color, versatility, and comfort.

Capturing Tranquility in Vibrant Hues

In December, Pantone officially declared “Peach Fuzz” the 2024 Color of the Year. This blend of soft peach tones is expected to make a big impact in home design this year.

“Peach Fuzz” combines the softness of peach with a lively, dynamic zest. Its adaptability makes it a game-changer for home design. This comforting color can be used in both indoor and outdoor spaces to evoke calmness and optimism.

Infusing Peach Fuzz into Home Interiors

Peach works well with a variety of colors, making this year’s hue easy to incorporate into any living space. Peach Fuzz blends well with neutral tones to create a space that feels both expansive and grounded. In bedrooms, the addition of Peach Fuzz to walls, furniture, and décor helps create a relaxing retreat. Combining Peach Fuzz with darker hues adds depth. This warm tone allows dark colors to pop and brings warmth into potentially cold spaces. Pairing Peach Fuzz with luxurious textures like velvet and silk accentuates the color’s softness.

Peach glows into any room, making it the perfect choice for rooms with little natural light. Pairing Peach Fuzz with glass elements like vases and pendant lights enhances this effect, bringing sunshine into living spaces.

Exterior Accents

In outdoor spaces, adorning exterior walls with Peach Fuzz imparts a welcoming allure. This color works well with natural elements like wood and stone. In gardens, Peach Fuzz accents and outdoor furnishings create a warm and inviting retreat.

Statement Furniture

A popular choice for 2024, dramatic statement furniture can transform a room into a piece of art. Peach Fuzz walls and area rugs create the ideal backdrop for bright colored pieces. Layering striking pieces on top of Peach Fuzz produces a breathtaking effect.

70s Styles

When it comes to home interiors, the 70s are making a big comeback in 2024. Create this look by combining dark woods, shiny lacquered surfaces, plush faux fur rugs, and low-lying furniture. This trend is all about adding style and creativity to your living space.

Checkerboards

Checkerboards are another hot design trend this year. However, 2024 isn’t about the traditional black and white checkers. This year’s popular picks include rugs, furniture, throw pillows, and upholstery in vivid jewel tones.

Smart Home Technology

Technology continues to make our lives more comfortable and convenient. This is true when it comes to home design as well. Smart technologies like artificial intelligence and augmented reality allow designers and homeowners to test out layouts, furniture, and hues before implementing any design changes to their space.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.

 

 

Sales of New Construction Homes On the Rise

Sales of New Construction Homes On the Rise

According to the U.S. Census Bureau, sales of new homes rose 4.4% in July 2023. This is an incredible 31.5% increase in new home sales since July of last year. If sales continue at this pace, 714,000 new construction homes will sell within the year. This is the fastest seasonally-adjusted annual rate since February 2022.

A big factor in the rise of new home sales across the country is due to a decline of new listings of existing homes. Existing home sales fell 2.2% in July and were down 16.6% year-over-year according to a recent report by the National Association of Realtors. As of July, there were only 1.1 million existing homes for sale across the country. This is less than half the national average for the years between 1999 and March 2020.

Low Inventory Continues to Impact the Housing Market

Many homeowners are reluctant to sell and give up the low mortgage rates secured in previous years. Fortunately, builders have been filling demand by offering creative financing and building new homes to fill the void.  Within California, there are approximately 126 home builders actively building new construction homes and permits for future construction increased in July.

New Construction vs. Existing Home Sale Prices

Many homebuyers mistakenly believe that buying new construction costs more than buying an existing home. While that may have been true five years ago, it isn’t the case anymore. New homes are selling at prices competitive with existing homes. In June, the median new construction home sold for just $6,700 more than the median existing home. A recent study by StorageCafe found that in 18 states, it costs less to purchase a new home verses a comparable preexisting home.

Benefits of New Construction Homes

Many people find new construction homes an attractive option. A new home is often located in a more desirable or up-and-coming neighborhood, where existing homes are scarce. This can attract buyers who want to live in specific areas but can’t find existing properties that meet their needs. New homes typically require less immediate maintenance compared to older homes, which can have outdated systems or wear and tear from previous owners. In California, homebuyers can save thousands in their monthly payments due to higher energy efficiency and lower costs to maintain a new home. New homes are equipped with sustainable features like energy-efficient windows, appliances, HVAC systems, and solar panels. This can provide significant long-term savings through lower utility bills. In the long run, monthly expenses are much lower for a newly built, eco-conscious home.

Investing in a new construction home offers several advantages, making it an excellent option for potential buyers. It is an opportunity to enjoy modern comfort, efficiency, and personalization while minimizing the potential drawbacks of older properties.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.