Residential Marketing Solutions

Mortgage Rates Expected to Rise Late 2022 – Early 2023

Mortgage Rates Expected to Rise Late 2022 – Early 2023

Home sales in the U.S. are hitting peaks not seen since before the housing bubble burst in 2008. However, the current housing boom is very different than any we’ve seen before, where most analysts determined that there may not be a bubble to burst, although prices may drop slightly by the end of 2022 or early 2023.

Some economists believe that mortgage rates may rise a full percentage point by the end of 2022. Others argue the increase won’t happen until well after that point. Whatever the case, when mortgage rates rise, the housing boom will likely return to pre-pandemic numbers.

Low Mortgage Rates Bring More Buyers Into the Market

During the pandemic, mortgage rates dropped to 3%, reducing monthly payments by 12%. This has allowed more people to buy a home. Young people who would have normally waited are buying now, driving demand and home prices up. In addition to low mortgage rates, remote work is causing buyers to shift from apartment living to single family homes in suburban areas.

The U.S. is currently experiencing a housing shortage. Freddie Mac estimates that 2.5 million homes would need to come on the market to combat the current shortage. Low supply caused home builders to increase production at the end of 2020. Unfortunately, high material costs have made construction difficult. Building permits and new builds are down 30-40% since the mid-2000s.

Despite what some economists say, the current boom is definitely not a housing bubble. Current home prices can be explained by low supply and low mortgage rates. Unlike the housing bubble of the mid-2000s, we’re seeing more credit-worthy borrowers hitting the market. Bank requirements are much stricter than they’ve been in previous years. In order to secure a loan, homebuyers need a high credit score and a sizeable down payment.

Buyers Need to Act Fast to Take Advantage of Low Rates

The current market has led to frantic buying across much of the country. Record-low mortgage rates, remote work, and a shift in housing type demand are driving the boom. As homebuyers compete, bidding wars drive prices up and many U.S. homes are selling above their asking price.

Prospective buyers looking to take advantage of low mortgage rates should act quickly. It is unclear how long the current rates will stick around. Once these rates rise, buyers will ultimately pay more in interest and payments to own a home, even if home prices drop.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.

 

 

 

 

 

Home Prices Continue to Rise in California – Here’s What it Means for Buyers & Sellers

Home Prices Continue to Rise in California – Here’s What it Means for Buyers & Sellers

Fueled by strong demand and low inventory, home prices in California continue to rise. According to the California Association of Realtors, the median price for a home in California has risen $182,000 since May of 2019. This breaks down to an increase of over $7500 per month.  Although as home prices and costs to build are rising, buyer demand in California grows.

California Home Prices Reached Record Highs in May

In May 2021, Southern California home prices experienced a year-over-year increase of 33.1%. In the Inland Empire, median home prices gained 28.9%.

Fierce competition is leading many prospective buyers to offer above the asking price and potentially the home’s appraised value. In some instances, buyers are including escalation clauses for the home of their dreams, where they will pay higher than whatever the last offer was.  Many are offering non-refundable deposits and no loan contingency.  Many home builders have started their presales up to 6 months in advance of their sales center opening and model completion, selling completely off virtual tours.

As a comparison, in 2020, an average of 20.3% of California homes sold above their list price. By February of 2021 that number increased to 42.1% of homes in the metropolitan areas of Los Angeles. According to recent data from the California Association of Realtors (C.A.R.), 70% of homes in California sold above their list price this year. Is this sustainable?

No.   Although these trends are continuing, in the long run, the market will pivot and change.  Many will be priced out of the market and decide to wait for stabilization and if interest rates increase, some will not be able to qualify.

Seller’s Market

We have seen a shift since the first quarter of 2021 eliminating Seller concessions.  This coupled with low inventory and high demand translates that California is now a Seller’s market. According to C.A.R.’s monthly Consumer Housing Sentiment Index, 59% of homeowners believe it’s a good time to sell.

Homes are selling at record speed, with many selling in just 7 days. The National Association of Realtors reported that nearly 90% of U.S. homes sold in April were on the market for less than one month. Current homebuyer interest is being fueled by low mortgage rates, shortage of available homes, and an influx of buyers seeking larger living spaces.

The trend to watch will be aging Californian residents will begin selling their homes in favor of moving out of the state. This is due to the potential tax increase proposed by the State to tax equity from a home sale should you invest in property out of state.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.

 

 

 

 

2021 Southern California Housing Market Forecast

2021 Southern California Housing Market Forecast

Despite economic hardships and stay-at-home orders, the California housing market finished 2020 on a high note with median home prices reaching record highs and homes selling at impressive speed. This momentum has carried into 2021 as home prices in Southern California continue to rise driven by low mortgage rates, increased buyer interest, and shortage of available inventory.

Throughout 2020, as families spent more time at home, many realized their current living space did not meet the changing needs of their family. This led to an influx of buyers looking to upgrade.

Fierce Competition Drives Home Prices Up in California

Low housing inventory in California has made competition extremely fierce. Homebuyers in California have shown they’re willing to pay more for what they want. In March, California home prices reached record highs with almost two-thirds of homes selling above their asking price according to the California Association of Realtors (C.A.R.).

In February, 2021, single family home sales were up 19.7 percent from the previous year. Median home price in California sat at $758,990 in March, 2021. This is 23.9 percent higher than the previous year. Despite rising prices, homes are moving almost 46% faster than they did in 2020. 8 days was the median time on the market in March, 2021.

It’s not just resale homes selling quickly in California. New construction homes are selling fast as well. In fact, home builders are having a hard time keeping up with demand. Sales concessions are becoming obsolete and bidding wars are becoming more common, driving up prices in every region of the state.

Buyer or Seller’s Market?

In addition to monitoring home prices and trends in the California housing market, C.A.R. also tracks the amount of time it will take for home buyers to purchase all available homes on the market. In March, C.A.R. listed the Unsold Inventory Index (UII) at 1.6 months. This is a sharp decline from the previous year when the UII sat at 2.7 months. Whenever available housing inventory drops under 2 months, it is considered a “Seller’s Market”.

California Remains One of the Hottest Markets in the U.S.

Rising home prices and high demand aren’t likely to change anytime soon. Price trends recorded by Zillow show that that between 2012 and 2019, the median home price in California appreciated by almost 108%. California home prices have risen 11% in the last year alone and were forecasted to increase 9% in 2021.  As more homebuyers enter the market and the number of available homes go down, it’s expected that home prices will continue to rise.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.

 

 

 

 

Holiday Home Safety

Holiday Home Safety

The holidays are here and Orange County residents are excited for the opportunity to celebrate. While many people are busy decorating their homes and planning their holiday vacations, it’s important to remember that this time of year presents safety hazards as well. Fortunately, there are some things homeowners can do to protect their home and their family this season.

Holiday Lights

According to the National Fire Protection Association (NFPA), electrical problems are the leading cause of holiday fires. Homeowners that enjoy decorating with lights indoors or outdoors need to take care to ensure proper safety. Before decorating, homeowners should carefully inspect each string of lights for any signs of damage. String lights with exposed wires, corroded sockets, or loose connections should be replaced. When changing bulbs, make sure the new bulbs have the same voltage rating. Using bulbs with a different rating increases the chance of overheating and fire.

Another important safety precaution, homeowners should limit strands to no more than three strings per link. Linking more strings of lights could increase the risk of fire.

Candles

Candles add a magical glow to festivities and play an important part in many holiday traditions. Before lighting candles, check that they are properly mounted on a non-flammable base and that they are kept at least one foot from anything flammable including walls and furniture.

 Fireplace Safety

Most of us enjoy warming up next to a fire during the cold months of winter. However, it’s important to make sure your fireplace is properly maintained before and after use. It’s a good idea to have your chimney checked and cleaned each year. This helps remove creosote build-up, which can catch fire during normal use.

Before lighting a fire, make sure the flue is open and remove any decorations surrounding the fireplace. Using a screen helps protect flying embers from entering your home. Always use quality firewood and never throw paper in the fireplace as this can start flash fires.

Keep Living Spaces & Walkways Safe

While most of us in Southern California don’t have to worry about snow, for those living in cooler areas snow and ice can cause a major safety hazard. It’s important that homeowners shovel and scrape driveways and walkways regularly.

It gets dark much earlier in the winter. Make sure all of the lights in the front of your home work properly. In addition to helping you see better when you return home, outside lighting may also deter intruders.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers.

 

Top 5 Things Homebuyers Are Looking for in New Homes in 2020

Top 5 Things Homebuyers Are Looking for in New Homes in 2020

As more people make the switch to working from home and distance learning, many Americans are finding their current home simply does not meet the changing needs of their family. In addition to requiring adequate space to complete work privately, private spaces are becoming more necessary within homes for schooling and connecting to family, even if small.  Having a space to relax away from the responsibilities of work or school allows families to separate home and office. This mental separation improves productivity and strengthens relationships.

While some things remain the same, many of the features prospective homebuyers look for in a new home have changed during the pandemic. The following details the top 5 things homebuyers are looking for in a new home this year.

More Rooms

Remote work and school is driving homebuyers to search for more square footage and separate bedrooms for every member of the family.  Plus, homebuyers are looking for homes designed with office spaces and larger great rooms.

Wireless Connectivity

In 2020, more than ever, strong internet connection is not just a luxury, it’s a necessity when buying a home. In addition to enabling control of smart home features, internet connectivity and strong cell service allows for easy communication and fast connection.

Wireless connectivity makes it possible for remote learners to access classes and virtual calls. It allows remote workers to complete tasks and collaborate with teams. Wireless connectivity is required to run streaming services like Hulu and Netflix.

Updated Kitchens & Bathrooms

Regardless of the pandemic, one thing remains the same – new homebuyers want upgraded kitchens and bathrooms. This is especially true for Millennials and first-time homebuyers. According to a study conducted by Metropolitan Regional Information Systems, Inc., 81% of prospective homebuyers believe that updated kitchens and bathrooms are the most important feature when buying a new home.

With many restaurants closed, families are spending more time in the kitchen. In addition to upgraded flooring, countertops, and appliances, homes with large, open-floor kitchens are selling quickly this year.

Yards or More Community Amenities for Relaxation

As statewide restrictions to flatten the curve evolve, many homebuyers are keen to look for private yards, rooftop decks and private community amenities that provide them with outside spaces to relax in.  It’s not likely the above-mentioned features will become less important.

Low Maintenance and Energy Efficient Features

Buying a new home is one of the largest purchases a person can make. After purchase, the last thing new homebuyers want is to put a lot of money into maintenance. Prospective homebuyers are looking for low maintenance, move-in ready homes. This also encompasses money spent following the purchase of a new home, an increasing number of homebuyers are looking for new homes with energy efficient features. Features like insulation, double-paned windows, low-flush toilets, energy efficient lighting and appliances can save homeowners a considerable amount of money over time.

Final Thoughts

Especially since the pandemic began, people everywhere have had to adjust and adapt to multiple changes. Businesses have realized that remote working saves money and often makes teams more productive. Schools and parents have discovered the many benefits of virtual learning. Throughout this time, most of us have figured out what we need to move forward.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers.

 

 

 

How Smart Technology Helps Keep Homes Safe and Cool

How Smart Technology Helps Keep Homes Safe and Cool

From the cell phones we use to connect with one another to the computers used to complete important tasks, technology plays an important role in most of our lives. While you’re probably familiar with smart phones and computers, homeowners have many more options when it comes to technology for their home.

By connecting home appliances, security systems, and other everyday devices to the internet, homeowners can activate and inactivate just about anything with the click of a button on their cell phone. This smart technology makes life more convenient, reduces energy bills, and increases the security of a home.

Years ago, smart home technology was out of reach for many people. In addition to the high cost of devices and deployment, smart technology was difficult to use. Fortunately, things have changed and smart technology has become more affordable and user-friendly in recent years. In fact, according to a new study by the Consumer Technology Association (CTA), 69% of U.S. households now own at least one smart home device.

Keeping Homes Safe With Smart Technology

Smart technology allows devices to communicate their status throughout the day. This makes it possible for homeowners to take a proactive approach to a wide range of situations. Some of the more impressive smart home options include plugs with auto turn-off, water leak and monitoring devices, and connected security devices with live video feed capabilities.

Smart technology can help homeowners catch leaks faster, preventing mold and damage of property. Connecting security devices to the internet increases home security and helps prevent theft. Smart devices like motion detectors and security cameras can set off a chain of events. When triggered by a potential intruder, smart devices can activate alarms, security lights, and notify the homeowner and/or authorities immediately. These features might prove especially beneficial to rental property owners. Smart technology gives homeowners eyes on their property, regardless of their physical location in the world.

Another benefit of smart home technology, smart doorbells and smart locks alert homeowners when someone is at their front door. In addition to a cell phone alert, some of these smart devices even let homeowners view and communicate with visitors through their doorbell.

Smart Technology Keeps Homes Cool in the Summer

One of the most common smart technology devices, smart thermostats allow homeowners to control the temperature of their home or rental property from a smart phone or computer. During the summer, homeowners can turn on the air shortly before they return home. This ensures a cool and comfortable living space, while avoiding the high energy bills associated with leaving the air running when no one is home. For rental property owners, smart technology makes it possible for owners to set the thermostat to a comfortable temperature for tenants. This ensures an enjoyable experience for tenants while protecting the property owner from energy bill spikes.

Smart Technology Provides Numerous Benefits

Smart technology makes life more convenient, improves safety and security, and increases the value of a home. Many insurance companies even offer discounts to homeowners that implement smart features in their home. Homeowners and homebuyers are strongly encouraged to learn more about smart home technology.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers.

 

 

 

 

 

Thinking of Buying a Home? Here’s Why Your Credit Score Matters

Thinking of Buying a Home? Here’s Why Your Credit Score Matters

Buying a new home takes careful planning. In addition to deciding on location, features, and appearance, homebuyers must also think about their financing options. While most prospective buyers focus on finding the right home, choosing a mortgage to pay for the purchase is equally important.

Homebuyers will want to secure a mortgage with the lowest interest rate possible and a monthly payment that fits within their budget. In order to accomplish this, it’s recommended that prospective buyers start by cleaning up their credit report and boosting their credit score before applying for a loan.

Prospective Buyers Should Check Their Credit Score

Even buyers that don’t plan to shop for several months or even years could benefit from checking their credit reports periodically. This not only makes you more aware of your credit health, it also helps you catch and resolve issues sooner before they impact your ability to purchase a new home.

Although many people believe it’s better to have no credit than a bad credit score, this isn’t actually true. While having a mediocre credit score could raise the costs involved with buying a home, having no credit could make it impossible to get a mortgage at all.

FICO Score Determines How Much Borrowers Pay For a Home

Lenders look at a borrower’s FICO score to determine interest rates and the resulting interest payments. The higher the score, the lower the interest rate and interest payments will be. For example, let’s look at a $350,000 30-year fixed rate mortgage in California. A homebuyer with a credit score between 760 and 850 might see an APR of 3.778%. Whereas, a homebuyer with a credit score between 620 and 639 will likely see an APR closer to 5.374%. Although it doesn’t sound like a big difference, the second homebuyer will actually pay $119,956 more for the same home. In fact, they’ll pay a whopping $355,485 in interest alone, which is more than the original value of the home. This not only affects the homebuyer in the long run, it also makes their monthly mortgage payments higher.

Improve Your Credit Score Before Shopping for a Home

Once you’ve determined your credit score, it’s important to take the steps needed to boost your score if necessary. The fastest and easiest way to accomplish this is by making sure all accounts are in good standing and by lowering your credit utilization by making larger payments and/or paying off debt. Prospective homebuyers may also benefit from requesting a higher credit limit on the cards used most frequently. As long as you don’t spend against the increased limit, this is one of the fastest ways to reduce credit utilization.

The Problem With Too Much Available Credit

While making regular payments and keeping credit utilization under 30% can increase your credit score and improve your chance of obtaining a favorable interest rate, having too many outstanding credit lines, even if you do not use them, can hurt your FICO score by making you look more risky to lenders.

Borrowers with several open credit accounts often find it difficult to control their spending and keep track of due dates. Even if you have no plans to use open credit accounts, lenders may still see you as a risk. This is why it’s so important to close any credit accounts you do not use before applying for a loan.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers.

 

Increasing the Curb Appeal of Your Home

Increasing the Curb Appeal of Your Home

“If all of your remodeling is on the inside but the outside of the house is challenging, you’ll never have a chance to even show the inside.”   
– HGTV

In addition to making your home more attractive to potential buyers, increasing the curb appeal of your home increases its value and gives you something you can truly feel proud of. Your home’s exterior is the first thing you see each time you come home. It’s also the first thing your guests see before they walk through your front door. Even if you don’t plan on selling your home anytime soon, taking some time to boost your curb appeal can provide significant benefits.

Upgrade Your Landscape

One of the most effective ways to boost your home’s curb appeal is by adding some fresh greenery and flowers to your landscape. It’s also important to regularly care for your lawn as well. Having a nice landscape can have a huge impact on the overall look and feel of your home.

Even if you don’t have the money to hire a professional landscaper, you can still improve your curb appeal by adding planters and window boxes to the front of your home. However, you’ll want to be careful not to overdo it or combine plants or planters that clash or look out of place.

Choose plants that accentuate and frame key visual points like windows and entryways. If you don’t have room for a standing planter, consider adding a hanging one. Even adding a few carefully planned arrangements can add to your home’s exterior appearance.

Make Your Door Stand Out

Perhaps one of the fastest and easiest ways to boost your curb appeal, painting your front door a bold color can accentuate and enhance your home’s exterior. When selecting a color, make sure it doesn’t clash with the paint of your home. It’s a good idea to check with a paint swatch prior to painting.

Add Outdoor Lighting

A dark entryway not only looks uninviting, it creates a safety issue for your family. Adding carefully planned outdoor lighting can significantly boost your home’s curb appeal while improving the safety and security of your home. This may have an especially positive impact on your home’s value.

Spice Up Your Front Door

Adding a wreath to your front door can add elegance and make guests feel more welcome. This simple touch isn’t just for Christmas or other holidays. You can purchase wreaths year round. For the best results, select a wreath made from preserved or dried greens and florals. Avoid dating the wreath by selecting one that works all season long.

Clean It Up

Many people don’t realize the amount of dirt and grime that builds up on the exterior of their home. Using a power washer, homeowners can remove years of buildup from their siding, porch, walkway, and driveway. If you don’t own a power washer, you can rent one from most big box hardware stores.

Improving the curb appeal of your home doesn’t have to cost a lot of money or take a lot of time. Most of the steps listed above can be completed in just one weekend.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers.

 

 

 

 

No, It’s Not the Same As 2009

No, It’s Not the Same As 2009

There’s a saying that the difference between wisdom and knowledge is that knowledge is knowing that the tomato is a fruit and wisdom is not putting it in a fruit salad. An interesting visual of the practical application of wisdom.

With the Covid-19 pandemic in full force in the United States, a younger colleague asked me if it was like this in 2009. My quick response was “No! It was a slower burn in 2009 and today what we are experiencing is more like hitting a wall”. Reflecting on that later, here are three factors that keep my answer the same:

Fear

Everyone will be touched by Covid-19 in one way or another. Some may catch this virus and battle it from a hospital bed. Others may become paralyzed emotionally by the news. Some will see their income negatively affected or the anticipation of that. But this fear will eventually change once this virus is controlled. In 2009, the fear was different, it was really based on the uncertainty of the financial markets but it was the events leading up to that time that created a false market and eventual crash. For those of you in real estate or finance at that time, you know exactly what I mean,. There were transactions closing with no verification loans, income off the application; loans with zero money down which made no sense. Prices were escalating too fast, sometimes mid-phase or within the same week. But since that era, financial overhaul has stabilized our markets and insured that people have substantial qualifications and/or large down payments to insure that the “strategic defaults” would be reduced. Statistically in 2007 there were 8.2 months of inventory to sell and today there is 3.1 months.

Hope

This is not a political statement but I do believe that our leaders have the right mindset that will work towards a faster recovery to this pandemic. Why? To start, the economic stimulus was fast and will provide immediate relief. The delay of the payment of Federal taxes is a second reason; this alone has relieved households nationwide of an April 15th deadline. Many were wondering how they would make that payment if their income was affected. China is back at work, which will open up supply lines on many necessary parts and goods the US depends on. It’s also important to keep in mind that housing construction has not stopped. The financial markets will recover; it may take some time, but they always do. Interest rates are still very low, we just need time for take out lenders to stabilize funding. That adjustment will happen and the housing market will continue to be stimulated. Many families will decide they need a different or larger home, a new lifestyle with more walk-ability and let’s not forget all the babies to be born in 9 months!

Technology

Every sector has advanced since 2009 in this arena; many companies (mine included) were already virtual from that downturn, as they saw no need to spend revenue on brick & mortar offices. Between Microsoft Meetings, Facetime, Zoom, all platforms of virtual meetings, Docusign, Dropbox; you name it, there will be less down time in productivity across the board. The only groups left behind are those that never embraced technology and like the dinosaurs, their time has passed.

Let’s look at this as more of a pause rather than a downturn. A great time to connect with our partners and vendors, a time to be flexible and show creativity in our business. Spending more time with our families is a good thing. Once our shelter in place orders are lifted, I believe we will see an increase in kindness and compassion…there is no virus that can stop those qualities!

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.

 

 

 

Tips for First Time Home Buyers

Tips for First Time Home Buyers

Most people dream of buying their first home. Until recently, many waited until later in life to make this important purchase. Today, younger adults are purchasing homes at an extremely high rate. In fact, Zillow recently reported that more millennials will buy homes in 2020 than Baby Boomers and Generation X combined.

Regardless of age, buying a new home can feel overwhelming. This is especially true in Southern California where median home price sits around $549,000 and new homes sell in as little as three weeks or less. In this competitive real estate market, it’s important that new homebuyers take care not to make an impulsive decision that hurts their long-term financial goals.

Prepare for the Unexpected

Even if your rent is less expensive than what your monthly mortgage payment will be, it’s important to remember that when you buy a home you are responsible for the upkeep and maintenance of your new home. Before purchasing a home, it’s important to pay off as much debt as possible and build an emergency fund for unexpected maintenance and repairs.  Most lenders require two months of payment reserves before they will finance a mortgage.

Determine How Much House You Can Afford

Depending on the type of mortgage you can qualify for, the monthly housing cost (including HOA fees, insurance, and taxes) shouldn’t be any more that 35% of your take home pay. For example, if you make $10,000 per month, your housing costs shouldn’t exceed $3,500 per month.

It’s important to remember that property tax rates and home insurance premiums can vary. A reputable mortgage lender can help you determine how much house you can afford based on local rates and online sources can help you understand payment calculations and interest rates, like bankrate.com.

Down Payment: How Much Will You Need to Save?

Some homebuyers can use their ex-military/Veteran (VA) status to qualify for a zero down mortgage but most homebuyers are not that fortunate.  If the home you are considering can qualify for an FHA loan, then you will need to come up with 3% of the price in down payment plus closing costs. All FHA loans require mortgage insurance which is factored into the loan qualifications, but they also allow for higher debt to income ratios to qualify.

If financing conventional, down payments start at 5% down depending on qualifying.   Some conventional loans will increase the interest rate to include the Private Mortgage Insurance (PMI) which is typically required for conventional loans less than 20% down.

Many millennials are staying home longer to save the additional down payment to own, even others ask your friends and family for help.

Save for Closing Costs

Closing costs are due at the time of sale and typically cost between 1% and 2% of the purchase price of a home.  Many times, the Seller will help a home buyer by offering a closing cost credit or the mortgage lender will offer a no fee loan.

Remember that rent will always increase but once you own a home, the payment if fixed and you are increasing your wealth with both tax deductions and equity.   It’s alright to put your retirement savings on hold for a short period while you save to purchase a home.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers. Please contact us for more information about our services.